The Brief

Mary Anne Pennington

 

Project Brief

Brand identity to promote and connect people with other people

 

The brief

To create a strong visual identity promoting connections between people. To create alternative scenarios and habit changes that can create a more physically connected lifestyle

 

The objectives of the brand

Focus on what really makes us happy as a people

Attract the target audience with colorful and informative brand

The importance of people connecting/bonding with each other

 

What the brand will do
Attract young people and adults with a new brand that is thought provoking, engaging and friendly

Promote a more connected lifestyle
Give people tools, alternative habits and scenarios to live a more socially connected life

Show the importance of social connections in a physical environment

Show the affects that physical connections have on people verses the negative of NOT socially connecting in life

 

The target audience
English speaking men and woman ages twenty through thirty-five years of age; specifically people of the technology age who rely on modern technology as a means of communication

 

How I want the target audience to react

To be more aware of how they are living and spending their time each day

What the brand will promote

Encourage people to have a more connected lifestyle

Encourage their friends and family to think about new ways to connect

Encourage their friends and family to spend more time together in a physical setting

The Importance of Connection with other people

Alternative scenarios and alternative lifestyle changes to reconnect with other people

 

The brand personality

 The brand will be colourful, interactive, enjoyable, thought provoking and full of life and energy

It will be informative and factual in the way it promotes a more socially connected lifestyle with people

 

The tone of voice

Fun and intriguing, yet informative in regards to people and connections

 

The design elements

Name and logo

Typographic style

Colour palette

Tone of voice

Website to promote campaign

Promotional posters

Brand guidelines

 

Project plan schedule

Write project plan/brief 14 May

Research and analysis 20 June

Design concept development 11 July

Test design concepts 17 July

Design concept refinement 1 August

Final design concepts 22 August

Write critical appraisal of design concepts 26 August (2xA4)

Project deadline and submission 28 August