Thursday, 28 May 2009

The Brief

Mary Anne Pennington

 

Project Brief

Brand identity to promote and connect people with other people

 

The brief

To create a strong visual identity promoting connections between people. To create alternative scenarios and habit changes that can create a more physically connected lifestyle

 

The objectives of the brand

Focus on what really makes us happy as a people

Attract the target audience with colorful and informative brand

The importance of people connecting/bonding with each other

 

What the brand will do
Attract young people and adults with a new brand that is thought provoking, engaging and friendly

Promote a more connected lifestyle
Give people tools, alternative habits and scenarios to live a more socially connected life

Show the importance of social connections in a physical environment

Show the affects that physical connections have on people verses the negative of NOT socially connecting in life

 

The target audience
English speaking men and woman ages twenty through thirty-five years of age; specifically people of the technology age who rely on modern technology as a means of communication

 

How I want the target audience to react

To be more aware of how they are living and spending their time each day

What the brand will promote

Encourage people to have a more connected lifestyle

Encourage their friends and family to think about new ways to connect

Encourage their friends and family to spend more time together in a physical setting

The Importance of Connection with other people

Alternative scenarios and alternative lifestyle changes to reconnect with other people

 

The brand personality

 The brand will be colourful, interactive, enjoyable, thought provoking and full of life and energy

It will be informative and factual in the way it promotes a more socially connected lifestyle with people

 

The tone of voice

Fun and intriguing, yet informative in regards to people and connections

 

The design elements

Name and logo

Typographic style

Colour palette

Tone of voice

Website to promote campaign

Promotional posters

Brand guidelines

 

Project plan schedule

Write project plan/brief 14 May

Research and analysis 20 June

Design concept development 11 July

Test design concepts 17 July

Design concept refinement 1 August

Final design concepts 22 August

Write critical appraisal of design concepts 26 August (2xA4)

Project deadline and submission 28 August

 

Monday, 25 May 2009

Working on my Brief, making changes and revamping!




Survey

Survey I created for collecting data on my subject matter.


Age:

Sex: Male/Female:

Location: City/State/Country:

Marital status: Married/Single/Separated/Divorced/Widowed:

Occupation:

 

How many hours do you spend on the computer (Internet, checking emails, etc.) daily/weekly?

 

How many hours do you spend watching television daily/weekly?

 

How many hours do you spend on the phone (including text messaging) daily/weekly?

 

How many hours do you spend shopping daily/weekly?

 

How many hours do you spend socializing with friends and family (does not include talking on phone or computer) daily/weekly?

 

Do you know how to cook? If so how many meals do you cook at home daily/weekly (this does NOT include prepackaged or ready-made meals)?

 

How often do you eat out or order take away?

 

Do you own a car or use public transportation?

 

Approximately, how much time do you spend commuting each week?

 

How do you spend your days off or free time?

 

How many hours do you sleep each night?

 

How many hours do you exercise or participate in sports daily/weekly? 

Do you know how to sew or do any other arts, crafts or hobbies? If so, how much time do you spend doing so daily/weekly?

 

Do you know how to grow your own garden; fruits, vegetables, flowers, herbs, etcetera?

 

If you could take a class to learn a new trade what would you want to learn?

 

What are you most proud of in life?

 

If you had more time in your daily schedule how would you spend it? 

 

Are you happy? (put a mark next to your answer)

Strongly disagree

Disagree

Neither agree nor disagree

Agree

Strongly agree

 

As a child, did you spend more time outdoors or indoors playing?

 

What is your most prized possession?

 

Do you recycle and if so, what do you recycle, how much and how often?

 

Do you buy items like clothing, appliances and furniture brand new or do you shop in vintage (second-hand) shops?

 

If something breaks in your home like a kitchen chair or an appliance do you try to fix it first or just throw it in the bin?

 

Do you volunteer in your community?

 

Do you know your neighbors/community?

 

Are you a member of any groups or organizations?

 

Do you have close connections with friends and/or family?

 

Do you currently feel that if you were to go through hard times you have people around that will support you and can help you?

 

Add any personal information or comments here that you feel might be relevant to this subject:

 

 

 

Saturday, 23 May 2009

Active social life may delay memory loss among US elderly population


One of the features of aging is memory loss, which can have devastating effects on the quality of life among older people. In a new study, Harvard School of Public Health (HSPH) researchers found evidence that elderly people in the U.S. who have an active social life may have a slower rate of memory decline. The study appears in the July 2008 issue of the American Journal of Public Health and appears in an advance online edition on May 29, 2008. "We hope this study adds to and advances our growing understanding of the important role that social forces play in shaping health," said Karen Ertel, postdoctoral fellow in the Department of Society, Human Development and Health at HSPH.

Previous studies have suggested that an active social life may reduce the risk of dementia and cognitive decline among the elderly. Memory loss is a strong risk factor for dementia, a syndrome estimated to affect up to 10% of the U.S. population 65 years and older. The researchers wanted to test whether memory loss might also be associated with social connectedness.

Ertel and her HSPH colleagues, senior author Lisa Berkman, chair of the Department of Society, Human Development and Health, and Maria Glymour, assistant professor, Department of Society, Human Development and Health, used data gathered from 1998 to 2004 from the Health and Retirement Study, a large, nationally representative population of U.S. adults 50 years and older. (Previous studies were conducted outside of the U.S. or using smaller, non-representative population samples.) Memory was assessed in 1998, 2000, 2002 and 2004 by reading a list of ten common nouns to survey respondents, then asking them to recall as many words as possible immediately and after a five-minute delay. Social integration was assessed by marital status, volunteer activities, and contact with parents, children and neighbors.

The results showed that individuals with the highest social integration had the slowest rate of memory decline from 1998 to 2004. In fact, memory decline among the most integrated was less than half the rate among the least integrated. These findings were independent of sociodemographic factors (such as age, gender, and race) and health status in 1998. The researchers found that the protective effect of social integration was largest among individuals with fewer than 12 years of education.

The researchers found no evidence that the results could be due to reverse causation, that is, poor memory or memory decline causing social withdrawal.

"Social participation and integration have profound effects on health and well being of people during their lifetimes," said Berkman. "We know from previous studies that people with many social ties have lower mortality rates. We now have mounting evidence that strong social networks can help to prevent declines in memory. As our society ages and has more and more older people, it will be important to promote their engagement in social and community life to maintain their well being."

Memory loss and dementia pose a major public health burden among the elderly U.S. population. The results suggest that increasing social integration may help slow memory decline among older Americans and could help alleviate the public health burden, particularly because the aging population in the U.S. is expected to increase substantially. "We need to understand more about how social integration reduces the risk of memory decline in order to target interventions that can help slow the decline," said Ertel. "Future research should focus on identifying the specific aspects of social integration most important for preserving memory."

Published: Thursday, May 29, 2008 - 15:22 in Psychology & Sociology

http://esciencenews.com/articles/2008/05/29/active.social.life.may.delay.memory.loss.among.us.elderly.population

 

Source: Harvard School of Public Health




Thursday, 21 May 2009

Stress makes you sick


It turns out that stress taps into this very same circuit, but starting in the brain rather than the immune system. Maier and his colleagues find that if they stress animals--by socially isolating them or giving them electrical shock--they see massive increases in interleukin-1 in the hippocampus.

"Stress and infection activate overlapping neural circuits that critically involve interleukin-1 as a mediator," said Maier.

And, not only does stress produce the expected stress response, it also produces exactly the same behavioral changes--including decreased food and water intake and decreased exploration--and physiological changes, including fever, increased white blood cell count and activated macrophages seen in the "sickness response."

"These animals are physically sick after stress," said Maier. "You see everything you see with infection."

The implications of this shared neural loop are that stress and infection sensitize the body's reaction to the other. In other words, an infection primes the circuit so that it has an exaggerated response to later stress and vice versa.

"How you react to a stressor or an infectious agent depends critically on events of the other type in the past," said Maier. And, he added, the effect isn't short-lived. He's measured it out to 10 days.

And so it appears that stress enhances immunity--at least the nonspecific, first-line immunity, said Maier, which makes some evolutionary sense. If we're under stress-- about to be attacked by a wild animal, for example--we would want to prime our first-line immune response to be ready in case of injury.

"Stress is another form of infection," he said. "And the consequences of stress are mediated by the activation of circuits that actually evolved to defend against infection."


http://www.apa.org/monitor/dec01/anewtake.html

Wednesday, 20 May 2009

Students connecting with others

Psychoneuroimmunology, An Overview

What the field of PNI tells us is that every part of our immune system is connected to the brain in some way, be it via a direct nervous tissue connection, or by the common chemical language of neuro-peptides and hormones. This suggests that the immune system (which keeps us free from external invaders and also maintains our internal homoeostasis) does not operate in a vacuum, but is sensitive to outside influences such as the chemicals secreted in the brain in response to our mental-emotional processing (moods and feelings).

In 1977 at a conference at Yale University a new discipline called Behavioural Medicine was officially named. This speciality was born out of the need to consider very seriously, the clinical use and relevance of the evidence emerging from a field of scientific research, which was later to become known as Psychoneuroimmunology(PNI).

PNI research continues to investigate the connections between the mind, neuro-endocrine (nervous and hormonal) and immune systems, and the disciplines of Behavioural and Mind/Body Medicine strive to apply this knowledge within a therapeutic framework. PNI research helps us understand the interactions between mental and emotional states, immune system functioning, and ultimately health. In the healthcare today we have passed from the surgical revolution through the chemical revolution and have entered into the behavioural revolution.

Candice Pert a neuroscientist, who pioneered research on how the chemicals inside our bodies form a dynamic network of communication between the mind and body, and who discovered the opiate receptor, says " I can no longer make a clear distinction between the brain and the body." Many researchers now speak of the "bodymind".

In the real world, what the field of PNI proves, is that what happens in our minds at the level of our perception (and our emotional reaction to that perception) can have real effects on our physiology (our physical response) and more specifically, our immune systems. This concept is not new at all, and ancient wisdom has always encouraged us to focus on maintaining a "healthy" mind in order to maintain a healthy body. It is only now that we are able to prove and understand the connections.

What is of importance is not whether we have our emotional ups and downs, but rather that lingering unresolved emotions and inflexible ways of coping, can become the source of chronic low grade stress, which can undermine immune system functioning. This may not necessarily cause disease, however, given the right genetics, a weakened physical condition, or an existing illness and you may be sitting on a time bomb.

Robert Ader of Rochester University, one of the foremost researchers in the field of PNI says " we are not talking about causation of disease, but the interaction between psychosocial events, coping and pre-existing biologic conditions." Mind Body Medicine gives us the understanding of how states of mind can affect our health.

"Stress" has often been cited as a causal factor in disease. This theory has not been substantiated by PNI research. Many people thrive on "stress" and cope very well and healthily in the face of what others would rate as overwhelming difficulty. Most people in PNI research prefer to avoid the term "stress" and rather talk about psychosocial factors in disease. "Stress" is neither good nor bad, what is important is that we respond with a sense of control to the psychosocial factors at play in our lives.

A lot has been said about the "disease prone personality", there is essentially no such thing in PNI, but rather a " immuno-supression/dysfunction prone" PATTERN. The pattern being, a way of behaving and reacting to circumstances, that might affect the ability of the body to resist disease. What this means is that we are not victims of our personality or circumstances, but that we are able to create new health enhancing patterns which will shift our focus away from disease and towards living fully.

The question to be answered is then "what can I do about this?" Research in the field of mind body medicine has revealed a collection of "immune power' traits. These "healthy habits" have stood up to the scrutiny of researchers, and individuals can develop them to serve as buffers against immune system breakdown and disease progression. They include being aware of your mind-body feedback; learning how to view life with a sense of commitment, control and challenge; developing strengths to fall back on in the wake of loss, and a capacity to confide traumas and feelings to yourself and others.

"Immune power" is demonstrated in an individual who is able to find true joy and meaning, even health, when life offers up its most difficult challenges." - Henry Dreher.

How then is this field applied? It is not based on any one system of healing, it is eclectic and uses techniques and therapies suggested by a broad mix of disciplines. Many of the techniques will be familiar, however no PNI researcher or practitioner of behavioural medicine will claim any one of these as "the answer" or the ultimate PNI prescription. The research has shown that there are no simple answers.

The emphasis in PNI on searching beyond the traditional therapies and concepts of allopathic medicine (though not excluding them) has made the art and science of healing more whole and also more complex. For those who embark on this healing journey, it becomes an adventure into awareness and a constant revelation of the complexities of the human condition.

By Dr Margo de Kooker

http://www.wellness.org.za/html/pni.html

Biology of Depression - Psychoneuroimmunology


Psychoneuroimmunology is a specialized field of research that studies the interactions between the brain, psychology, and the immune system. This field primarily centers on our body's reaction to stress. Our immune system is in charge of discriminating between foreign cells and our own naturally occurring cells. In other words, the immune system protects us from invasion by viruses and bacteria, or the spread of abnormal internal cells like cancer.

The immune system is primarily composed of three different types of cells: T, B, and natural killer (NK) cells. Collectively, these cells are also known as lymphocytes or white blood cells. T cells seek out and destroy cells infected with pathogens (infectious agents such as bacteria, viruses, etc.). B cells produce antibodies which attack antigens (foreign molecules or organisms). T and B cells are both "antigen specific", meaning that they only spring into action when they have encountered a specific type of antigen in our bodies. However, NK cells do not require an antigen as a trigger for action. NK cells are continuously surveying our bodies to help keep us safe. When NK cells encounter an antigen, they kill it; thus, the name "natural killer" cell.

A strong immune system is necessary to ward off infections and to keep us healthy. Anything that compromises our immune system makes us vulnerable to illnesses. Importantly, it is not just biological pathogens that can compromise our immune system. Psychologically and socially stressful events such as the death of a loved one, severe abuse or trauma, marital separation, social failures, social isolation, or long-term care giving can also weaken our immune systems. There is much evidence available today to support the idea that psychological and social stressors can have a physical effect on the immune system. In laboratory research, animals subjected to loud sounds, intermittent shocks, or an inability to move around show suppressed immune cell functioning. In humans, psychological pathogens also have the same effect on the immune system; the more intense the stressors become, the more our defensive systems are weakened. Even stress caused by relatively minor aversive events such as academic examinations can cause temporary increases in white blood cell counts to occur.

Chronic stressors that last over periods of one or more years compromise immune function, lead to an increased risk of developing physical illnesses and also create an increased likelihood of becoming depressed. In rats, chronic stress causes the brain to secrete high levels of stress hormones, which then alter the neurotransmitter receptors for serotonin. In humans, chronic stress seems to influence the serotonin, norepinephrine, and dopamine neurotransmitter systems, particularly in individuals who are socially isolated and/or have poor coping skills.

A more recent line of research suggests that stress causes a decline in the rate of formation of new neurons (neurogenesis) in the part of the brain known as the hippocampus. Autopsy evidence suggests that depressed people who experienced chronic stress and then went on to commit suicide showed reduced neurogenesis in the hippocampus. In contrast, depressed people who benefit from taking antidepressants or receiving electroshock therapy both show increased neurogenesis.

The field of psychoneuroimmunology is relatively new. Future research will likely provide us with more clues about the interaction between the functioning of our immune systems and depression.

http://www.mentalhelp.net/poc/view_doc.php?type=doc&id=13002&cn=5

Rashmi Nemade, Ph.D., Natalie Staats Reiss, Ph.D., and Mark Dombeck, Ph.D.

Psychoneuroimmunology

Psychoneuroimmunology (PNI) is the study of the interaction between psychological processes and the nervous and immune systems of the human body.[1] PNI takes an interdisciplinary approach, incorporating psychology, neuroscience, immunology, physiology, pharmacology, molecular biology, psychiatry, behavioral medicine, infectious diseases, endocrinology, and rheumatology.

The main interests of PNI are the interactions between the nervous and immune systems and the relationships between mental processes and health. PNI studies, among other things, the physiological functioning of the neuroimmune system in health and disease; disorders of the neuroimmune system (autoimmune diseases; hypersensitivities; immune deficiency); and the physical, chemical and physiological characteristics of the components of the neuroimmune system in vitro, in situ, and in vivo.

PNI may also be referred to as psychoendoneuroimmunology (PENI).


From Wikipedia, the free encyclopedia