brand ideas

Today's front page of The Telegraph

Archbishop Vincent Nichols said the sites, like facebook and myspace, are leading teenagers to build "transient relationships" which leave them unable to cope when their social networks collapse. He said the internet and mobile phones were "dehumanising" community life.

Link to news article, The Telegraph

"You dropped something"

My friend was walking out of a bookstore near Piccadilly yesterday and was stopped by a woman. The woman said she dropped something back at the book store. My friend went back to the book store to find a gentleman standing there. He told her she didn't drop anything, but that he thought she was pretty and just wanted to talk to her. He then offered his phone number. She didn't take his phone number and told him she was not interested. 

I was happy to hear about the story, but wish she would have gotten his number so I could interview him about how he came about using this as I want to use it for my project. 

Clever man nonetheless. 

Mission Statement

After looking over my brief I really need to focus on getting my brand and name for my project, but first I need to write a mission and values statement.

• This is NOT a dating service, but a way in which people can introduce themselves to new people and start conversations. 
  
• A fun way to meet new people

Mission Statement

To promote and encourage a more connected society by giving individuals the tools needed to meet (introduce themselves) and connect with new people face to face 

 

Define what the company is

A networking service giving people the tools to help people introduce themselves to others and to connect people in a physical environment. 

 

What the company aspires to

To get more people out and making relationships in a physical environment and having healthier lives for it

 

Distinguish from other companies

Most other companies today are networking online and not connecting people together in a physical environment. I want to get people back to the basics by meeting others through bonding in a physical setting, person-to-person, face-to-face and eye-to-eye.

Slogan:  

"Changing the way people socially connect today." 

Social network service

From Wikipedia, the free encyclopedia

A profile page within the social network service Friendster

A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people.

While it could be said that email and websites have most of the essential elements of social network services, the idea of proprietary encapsulated services has gained popular uptake recently.

The main types of social networking services are those which contain category divisions (such as former school-year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust. Popular methods now combine many of these, with Facebook widely used worldwide; MySpace, Twitter and LinkedIn being the most widely used in North America;[1] Nexopia (mostly in Canada);[2] Bebo,[3] Hi5, StudiVZ (mostly in Germany), Decayenne, Tagged, XING;[4], Badoo[5] and Skyrock in parts of Europe;[6] Orkut and Hi5 in South America and Central America;[7] and Friendster, Multiply, Orkut, Wretch, Xiaonei and Cyworld in Asia and the Pacific Islands.

There have been some attempts to standardize these services to avoid the need to duplicate entries of friends and interests (see the FOAF standard and the Open Source Initiative), but this has led to some concerns about privacy.

> Link to a  list of Online Social Networking websites

Some samples of social websites that are out there today:

London City Socialising

 

Be Londoner

 

Lonely in London

 

Loopy Love

 

oh, and this following website is just for the beautiful people. Good to know.

Beautiful People

 

__________________________________________________

Ok, so obviously there are massive amounts of people online connecting, but we are not getting together near as much in person to bond and to connect in a physical environment. 

My mission is to get people to meet in person, face to face, and chat it up!   After a great deal of researching and gathering my own survey information on this subject I have solid proof that we are disconnected and chatting on a computer is not going to solve our problem. 

I am NOT attempting to create a dating service or a love connection scheme. This is a tool to get people to introduce themselves and meet people face to face rather than online.

Person to person, face to face, eye to eye! 

Typeface I built to use for one of the cards. I was thinking about getting a photograph of someone handing the "Hello" to someone else, like on the street or in the train. I will have to tape or construct the letters together so they can easily be handed to someone.  

I also like the idea of having the type sitting on a train station bench or seat on the train. Since I don't have a camera to use yet i am just working with my kitchen chair for now to get an idea of how to set it up.